Meta Ads

Paid social is where most direct-booking efforts start, because a property photographs well and Meta’s targeting can reach people in the right places at the right moments.

It is also where money disappears quietly. The platform optimises toward what it can see — clicks, form fills, page views — and none of those are a booking. A campaign can look excellent for a month and produce nothing.

Connecting Meta Ads alongside your reservations closes that loop. Spend can be judged against stays that actually happened rather than platform-reported conversions, which frequently changes which campaign looks like the good one.

Be realistic about scale. Paid acquisition needs enough budget and enough volume to learn from; a few properties and a small budget will usually do better on repeat guests and organic direct bookings than on ads.

Once Meta Ads is connected, ProhostAI works with your campaigns and performance in plain language.

Read

• Check campaign performance See spend and results by campaign. "What did we spend on ads last month and what came of it?"
• Review audiences See which audiences and creatives are running.

Create & update

• Adjust campaigns Pause, resume or change budgets as performance becomes clear.
• Manage audiences Build audiences from real guest data rather than guesswork.

Meta Ads connects through Meta OAuth against your ad account.

1. Open ProhostAI and go to Settings → Connections.
2. Search for Meta Ads and select Connect.
3. Sign in to Meta Ads and approve the permissions.
4. Ask what campaigns are running to confirm it works.

• Platform-reported conversions and actual bookings frequently disagree. The second number is the one that matters.
• Paid acquisition needs volume to learn from — small budgets across few properties usually underperform repeat-guest marketing.
• You need appropriate permissions on the Meta ad account to connect it.
• Revoking ProhostAI in Meta Business Settings ends access immediately.