Google Ads

Search advertising suits rentals better than most paid channels because the intent is explicit. Somebody typing "cottage near Whitby with hot tub" has already decided to book something; the only question is whose.

It is also expensive and easy to waste. Broad match will happily spend a budget on people researching a holiday for next year, and brand terms can look like brilliant performance while buying traffic you would have had anyway.

Connecting Google Ads alongside your reservations lets spend be measured against stays rather than clicks. That comparison usually reorders which campaigns look worth keeping, and it is the number that decides whether direct booking is actually cheaper than commission.

The honest benchmark is the OTA fee. If acquiring a direct booking costs more than the commission you avoided, the campaign is a loss dressed up as independence — and that calculation is only possible when both numbers are visible together.

Once Google Ads is connected, ProhostAI works with your campaigns and performance in plain language.

Read

• Check performance See spend, clicks and results by campaign. "Which campaigns spent most last month?"
• Review keywords and audiences See what you are actually bidding on.

Create & update

• Adjust campaigns Pause, resume or change budgets as results become clear.
• Manage audiences Build audiences from real guest data.

Google Ads connects through Google OAuth against your ads account.

1. Open ProhostAI and go to Settings → Connections.
2. Search for Google Ads and select Connect.
3. Sign in to Google Ads and approve the permissions.
4. Ask what campaigns are running to confirm it works.

• The benchmark that matters is the OTA commission you avoided. Acquisition costing more than that is a loss.
• Brand terms often flatter performance by buying traffic you would have received anyway.
• You need appropriate access to the Google Ads account.
• Revoking ProhostAI in your Google account settings ends access immediately.